About
I run web platforms for four departments at the University of Alabama at Birmingham, set up the analytics that show what needs fixing, and fly drones for construction and building surveys. Away from work I build things: a stone patio, a kitchen, the countertops in it.
Experience
Web Communications Specialist
University of Alabama at Birmingham, 2020 to present
- Manage the web platforms for four university departments: keep them running and make them better.
- Set up analytics with Google Tag Manager and Looker Studio to show what users actually need.
- Fly drones for construction site and building surveys.
Marketing & eCommerce Manager
Mountain High Outfitters, 2012 to 2020
- Ran the online store: 20,000+ orders a year, about $2M in revenue.
- Built a custom shipping system that made fulfillment 45% faster.
- Taught myself SEO and grew organic traffic by 35%.
Skills
- Analytics & SEO: Google Analytics, Looker Studio, Google Tag Manager
- E-commerce: Joomla, Magento, Shopify, Adobe Suite
- Engineering: HTML/CSS, Python, SQL, UAS (drone) piloting
Recent posts
- Sep 28, 2026 The Long Receipt: CVS, Kitchen Tickets, and Why Tickr Prints on Paper
- Jun 12, 2026 A Perfectly Cromulent Word: Embiggen at Thirty
- Apr 18, 2026 Tump, and Other Words the South Kept
- Mar 13, 2026 Building Tickr, a Morning Briefing for a Receipt Printer